Monday, October 1, 2007

The Ideal Person- Lessons learned from commercials

Commercials on tv are trying to sell us some sort of product, car, food, toy, etc. I don't know if any of us consciously buy because of these but it may influence it to look twice at a product. I have become more interested in the type of people who are trying to sell us these products. If these items we are to buy is the american dream then the type of people represented in the commercials are the ideal Americans.
What are the characteristics of the people in commercials? In the brief stetches what type of attributes are being shown and encouraged for us to be like? I first starting watching the business related commericials this way. There are certain ways that I think about business and sales people, and most of them are not positive. Words that come to mind are egotistical, liars, hard nosed, only out for number one to name a few. In commercials these characteristics are not encouraged if someone is this way, they are the "villians" of the commercial. The people who win in business commercials are people with a smile, who talk so the customer can understand, and seem to genuinely want what is best for customer.
To cars, sports, and beer commercials. These commercials are geared to help with the experience. Car commercials are never about the vehicle itself, it is about where you can go and the experience you can have with it. In these commericials the "hero" most of the time seems to have a relaxed attitude. We can only assume the experiences he/she is having in the vehicle are after a long day at work or when they go on vacation. This is helping to relieve their stress. We can see the same with beer and sports related commercials. These products are going to enhance their times of relaxation. The "hero" of the commericials are usually someone we would want to be like in their interaction with others and their care free attitude. Of course there are the commericials that only there to make us laugh but usually we feel sorry for the "hero" because they are a loveable fellow.
After watching quite a few commercials I have found that Americans still value the fruits of the spirit shown through people's lives. The majority of the "heros"depicted in commericials are loving,joyful, peaceful, patient, kind, good, long suffering, and self controled. Along with these attributes, I think there also is a general sense that the ten commandments are important. Beyond the fact that commercials don't encourage, stealing, murder, adultry (whether it be married or not monogomous relationships are the norm),or bearing false witness against your brother. They do encourage rest where I think the sabbath plays a part in that. The use of the Lord's name in vein is not used, and for the most part when families are depicted the children are respectful. The one that in my mind can be debatable is the lusting after someones stuff. I can see both sides of that played out in commercials.
Again this is just my short observation and I may be wrong, but I honestly think that consciously or subconsciously advertisers still see that Americans do want to be the types of people that the Bible tells us to be. Anyone elses observations are welcome.

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